What is the "Midas Touch" associated with the Beyond brand’s entry into the luxury segment?

The full explanation

Beyond is the sister brand of the Omni Group (Omniyat), a developer that commands a dominant 37% market share in Dubai's residential transactions above $10 million. The "Midas Touch" refers to their ability to identify and launch developments in locations with high latent potential for value creation before they reach maturity. In a market where the word "luxury" is overused, Beyond defines it through meaningful experiences, intelligent layouts, and generous open spaces rather than just car logos or glossy finishes. Within its first year, Beyond has already launched four developments, including Siora, proving their design pedigree and ability to deliver "vision-led" projects that outperform generic construction.