Serro 2 at The Heights Country Club & Wellness

Serro 2 elevates the offering: A dedicated Villa cluster featuring Semi-Detached and Park-Front residences. No row-housing. 80/20 Plan. The 'Privacy Premium' phase.

Project facts

developer
Emaar Properties
location
South Dubai (Expo Road Interchange)
property type
Villa
project price
AED 6,500,000 – AED 12,000,000
listed handover
2030-06-30

Project overview

Serro 2 at The Heights Country Club & Wellness Project Overview and Vision The Heights Country Club & Wellness is a new master-planned community by Emaar, envisioned as an exclusive, wellness-led retreat lifestyle. The project is designed to address a market gap for luxury, mid-sized villas and townhouses within a low-density community centered around a unique theme. The core concept integrates a country club and holistic wellness, a combination described as a first for Dubai. The development's philosophy is built on creating a harmonious environment that inspires movement, calm, and a connection with nature. The masterplan weaves together meandering pathways, lush green spaces, tranquil courtyards, and cascading water features to support a holistic lifestyle. Vision Statement: "Envisioned as an exclusive retreat lifestyle, where green landscapes come together to form a vibrant and sustainable community... a harmonious environment that inspires movement, calm, and connection with the outdoors." The community is designed for community life, featuring a welcoming social hub for shared rituals and effortless encounters. The central idea is to create "a destination where wellness is a way of live." Strategic Location and Connectivity The Heights Country Club & Wellness is strategically positioned in a new area of Dubai poised for significant expansion, particularly around Al Maktoum International Airport. Emaar's strategy is to act as a pioneer developer in this future hub for business and conventions, driving capital appreciation as the area grows. The community is located at the junction of E611 (Emirates Road) and E77, providing excellent connectivity to Dubai's key destinations. Key Travel Times: 10 minutes to Al Maktoum International Airport 10 minutes to Expo City Dubai 18 minutes to Dubai Marina 20 minutes to Dubai Hills Estate 28 to 30 minutes to Downtown Dubai The location provides proximity to the future heart of business, major airports, and central touristic and beach destinations. Master Plan Details The master plan for The Heights Country Club & Wellness covers a significant area and is designed with a focus on open spaces and comprehensive amenities. Feature Specification Total Area 7.5 million square meters Residential Clusters 21 Open Space 25% of the total area Estimated Population ~38,411 to 40,000 residents Key Infrastructure Multiple retail amenities, hospitals, and schools Green Spaces 8 linear parks thoughtfully integrated among the clusters The Wellness Halo A central and unique feature of the master plan is the "Wellness Halo," which sits in the center of the community. This core area is the heart of the wellness concept and includes: A state-of-the-art Wellness Centre Reflective pools and meandering waterways A private beach Wellness studios and a spa Garden sanctuaries and "retreat pockets" for reflection and privacy Fitness lawns A social core for community events and family gatherings The design incorporates shallow water streams that residents can experience directly, not just observe. Community Amenities The development offers a comprehensive suite of amenities designed to support the wellness and community-focused lifestyle. Wellness Centre: The main attraction, featuring advanced gym and wellness facilities, a private beach, and spaces for yoga and paddle boarding. Social Hub: A central terrace for community interaction, from morning coffees to evening gatherings. Sports Facilities: Including jogging parks, cycling routes, paddle courts, and basketball courts integrated throughout the communities. Recreational Areas: Yoga Lake, private beach, fitness areas, and playscapes. Cluster Amenities: Each gated residential cluster includes its own community center, gym, pool, and kids' pool. Serro 2: A Prime Launch Community Serro 2 is one of the three initial communities launched within the master plan, alongside Cero and Salva. It is strategically located near the main entrance, making it one of the most prime locations. Serro 2 will feature a collection of 3, 4, and 5-bedroom villas and will share amenities with the central wellness facility. Villa Architecture and Design The architecture is described as contemporary, softened by whitewashed facades, terracotta textures, and lush landscaping to create an elegant, warm aesthetic that is deeply connected to nature. Key Architectural Features: Indoor-Outdoor Living: A seamless connection between internal and external spaces. Natural Light: An increased amount of glazing is used to fill homes with natural light and invite in views of the water features and landscapes. Premium Offering: Roof lounges are a key feature, designed to capture views across the master plan. Refined Interiors: Characterized by clean lines, premium finishes, and warm, neutral tones that enhance light flow and livability. Functional Layouts: Designed to support everyday life with a natural flow, separating social and private spaces. A double-height entrance sets a tone of arrival. Convenience: The 5-bedroom villas introduce a lift for added convenience. Villa Specifications and Floor Plans The villas in Serro 2 are offered in 3, 4, and 5-bedroom standalone layouts, with various types (A, B, C) providing different configurations and sizes. All bedrooms are en-suite. 3-Bedroom Villas Designed with a clear separation of social and private spaces, featuring a double-height entrance, open-plan living and dining areas, a spacious backyard, and service quarters with direct garage access. Average Built-Up Area: 3,400 sq. ft. Average Plot Area: 4,900 sq. ft. 4-Bedroom Villas These villas offer greater flexibility with more generous living spaces and well-defined zones for enhanced privacy. A key feature is the roof lounge, designed to elevate the living experience with uninterrupted views. Average Built-Up Area: 4,300 sq. ft. Average Plot Area: 5,200 sq. ft. 5-Bedroom Villas The most spacious layout, designed for generous living with multiple living areas. This villa type includes a lift and a large roof lounge and terrace. Average Built-Up Area: 5,800 sq. ft. Average Plot Area: 6,800 sq. ft. Detailed Area Specifications The following table synthesizes the specific area data for each villa type available from the floor plan documents. Villa Type Floor Area (Sq.M.) Area (Sq.Ft.) 3 Bedroom Type A Ground Floor 130.37 1,403.29 First Floor 131.29 1,413.19 Total Area 321.73 3,463.07 Carport Area 46.01 495.25 Terraces / Balconies 14.06 151.34 3 Bedroom Type B Ground Floor 130.15 1,400.92 First Floor 131.15 1,411.69 Total Area 322.09 3,466.94 Carport Area 45.99 495.03 Terraces / Balconies 14.80 159.31 3 Bedroom Type C Ground Floor 128.28 1,380.79 First Floor 126.08 1,357.11 Total Area 310.30 3,340.04 Carport Area 45.97 494.82 Terraces / Balconies 9.97 107.32 4 Bedroom Type A Ground Floor 136.53 1,469.60 First Floor 130.75 1,407.38 Second Floor 45.58 490.62 Total Area 400.64 4,312.45 Carport Area 48.57 522.80 Terraces / Balconies 39.21 422.05 4 Bedroom Type B Ground Floor 136.50 1,469.27 First Floor 130.61 1,405.87 Second Floor 45.58 490.62 Total Area 400.22 4,307.93 Carport Area 48.57 522.80 Terraces / Balconies 38.96 419.36 4 Bedroom Type C Ground Floor 140.27 1,509.85 First Floor 129.44 1,393.28 Second Floor 44.07 474.37 Total Area 399.69 4,302.22 Carport Area 48.57 522.80 Terraces / Balconies 37.34 401.92 5 Bedroom Type A Ground Floor 154.36 1,661.52 First Floor 163.94 1,764.63 Second Floor 59.83 644.00 Total Area 546.67 5,884.30 Carport Area 68.66 739.05 Terraces / Balconies 99.88 1,075.10 5 Bedroom Type B Ground Floor 154.58 1,663.88 First Floor 162.56 1,749.78 Second Floor 59.89 644.65 Total Area 546.40 5,881.39 Carport Area 68.70 739.48 Terraces / Balconies 100.67 1,083.60 5 Bedroom Type C Ground Floor 150.12 1,615.88 First Floor 168.26 1,811.13 Second Floor 61.67 663.81 Total Area 535.17 5,760.52 Carport Area 68.70 739.48 Terraces / Balconies 86.42 930.22 Pricing and Payment Plan The pricing structure is positioned to reflect the luxury segment and unique concept of the development. Villa Type Starting Price Average Price 3-Bedroom Villa 6.0 million AED 6.5 million AED 4-Bedroom Villa 7.8 million AED 8.1 million AED 5-Bedroom Villa 10.2 million AED 10.9 million AED Payment Plan: Structure: 80/20 Payment Plan During Construction: 80% paid over four years. On Handover: 20% due upon completion. Schedule: 10% initial payment, 10% after two months, followed by 10% installments every five to six months until handover. Handover: Expected after four years. Investment Rationale The investment proposition for The Heights Country Club & Wellness is based on Emaar's historical success, the strategic selection of a high-growth area, and the introduction of a unique market offering. Emaar's Market Impact: "When EMAAR builds the geography is transformed... whenever EMAAR moves to a new development you will see the whole area boosted in terms of development and you will see in the next few years the market's growing and the price is appreciating." Early Mover Advantage: Investing at the entry stage in a new master development in a future-focused area offers the potential for maximum capital appreciation as the entire zone matures. Proven Track Record: Emaar's past projects, such as Emirates Living and Emaar South, demonstrate a history of significant value growth for early investors. Emaar South, a nearby community, saw prices appreciate from ~550 AED/sq.ft. at launch to 1,600-1,700 AED/sq.ft. Unique Market Segment: The project addresses a clear demand for luxury, mid-sized standalone villas with unique concepts, which are currently lacking in Dubai's real estate market. Future Growth Hub: The development is located in the "new future of Dubai," an area set for massive expansion around Al Maktoum Airport, ensuring long-term demand and value.

Unit types and layouts

  • name
    3BR villa
    area unit
    sqft
    unit type
    3br
    balcony size
    200
    units amount
    180
    unit bedrooms
    3
    units area to
    2300
    price currency
    AED
    units price to
    5800000
    view direction
    Greenway / Park
    normalized type
    3br
    units area from
    2150
    unit description
    A true semi-detached home sharing only one wall. Features side garden access, semi-closed kitchen, and maid's room. Maximizes privacy and natural light.
    units price from
    4900000
  • name
    4BR Villa
    area unit
    sqft
    unit type
    4br
    balcony size
    350
    units amount
    200
    unit bedrooms
    4
    units area to
    3000
    price currency
    AED
    units price to
    9800000
    view direction
    Wellness Centre / Main Park
    normalized type
    4br
    units area from
    2800
    unit description
    Expansive 4-bedroom villa with Ground Floor Guest Suite. Open-plan kitchen designed for social living. Located on the primary green spines of the master plan.
    units price from
    7800000

Saved payment plans

  • plan name
    Serro 2 Growth Plan (80/20)
    is default
    true
    description
    Linked to construction milestones. 10% Booking. Allows for capital appreciation accumulation during the build phase until 2030.
    post handover months
    0
    on handover percentage
    20
    construction percentage
    70
    down payment percentage
    10
    post handover percentage
    0

Project analysis

time horizon
medium-term
risk assessment
level
low
explanation
No row-housing lowers density perception. High demand for semi-detached units.
market expertise
The shift away from townhouses in Serro 2 is a strategic move by Emaar. It elevates the entire cluster's status, ensuring that your neighbor is also a villa owner, not a townhouse renter. This protects the community's long-term value.
investment insights
  • insight
    Serro 2 sits on the 'Wellness Spine', offering the best pedestrian connectivity in the master plan.
    category
    Location
  • insight
    Emaar's semi-detached layouts are the most efficient in the market, wasting zero space on corridors.
    category
    Developer
  • insight
    Buying a semi-detached unit at launch pricing is the safest equity play in South Dubai.
    category
    ROI
  • insight
    With supply of villas tightening, Serro 2 fills the 'Affordable Villa' gap perfectly.
    category
    Market Timing
  • insight
    The removal of row housing reduces street density, making the cluster feel more premium.
    category
    Infrastructure
  • insight
    Direct access to the 38km track encourages a lifestyle that tenants pay a premium for.
    category
    Amenities
personal experience
In similar Emaar projects, the Semi-Detached units are always the first to sell out and the hardest to find in the secondary market. They are 'Sticky Assets'—owners rarely sell them because they offer the perfect balance of size and privacy.
expected roi analysis
Serro 2 offers a unique 'Privacy Yield.' Semi-detached units historically command 10-15% higher rent than mid-row units. Expect net yields of 8-9% and robust capital appreciation as the market recognizes the 'Villa-Only' status.
personal recommendation
Serro 2 is the 'Smart Money' buy. By securing a Semi-Detached Villa for under AED 5.5M, you are effectively buying a villa for the price of a townhouse. The privacy premium of having no middle neighbors cannot be overstated—it is the single biggest factor for long-term tenant retention.
target investor profile
Investors seeking 'Villa' classification on the title deed without the AED 10M price tag. Ideal for families prioritizing privacy.

Amenities

  • Semi-Detached Privacy
  • Side Garden Access
  • Direct Greenway Connection
  • Organic Farm Plots
  • Cluster Swimming Pool
  • Kids Adventure Park
  • Smart Home (Villa Spec)
  • 38km Cycling Loop Access

Interior specifications

style
Contemporary Villa
window Type
Floor-to-Ceiling
flooring Type
Premium Porcelain
ceiling Height
3.2 meters

Kitchen specifications

type
Semi-Closed (3BR) / Open (4BR)
cabinet Finish
Modern Wood Laminate
appliance Brands
Emaar Provisions
counter Material
Quartz Stone

Project questions and answers

  • question
    Are there any townhouses in Serro 2?
    answer
    No. Serro 2 is a distinct 'Villa-Only' cluster. It is comprised exclusively of Semi-Detached Villas (paired) and Park Villas. There are no mid-row terraced units in this phase, ensuring every single home has side access and a larger average plot size.
  • question
    What is the plot size for the 3BR Semi-Detached?
    answer
    As confirmed in the project briefing, plot sizes in this phase start from over 1,850 sqft. However, because these are semi-detached units, the effective usable outdoor space is perceived to be larger due to the L-shaped garden configuration wrapping around the side of the property.
  • question
    Is the kitchen in the 3BR Villa open or closed?
    answer
    The 3BR Semi-Detached Villa features a flexible 'Semi-Closed' kitchen layout. It comes with a partition that allows you to close it off for heavy cooking or open it up to the dining area, offering the best of both worlds.
  • question
    What is the BUA (Built-Up Area) difference in Serro 2?
    answer
    Emaar has increased the sizing standards here. The 3BR Semi-Detached is approximately 2,150 sqft BUA, and the 4BR Park Villa is approximately 2,800 sqft BUA. This is significantly larger than the market average for similar room counts.
  • question
    Does the 4BR Villa have a guest bedroom on the ground floor?
    answer
    Yes. The 4BR Park Villa includes a generous ground-floor guest bedroom with an en-suite bathroom. This is in addition to the maid's room, making it a highly functional layout for families with elderly parents or guests.
  • question
    How close is Serro 2 to the Wellness Center?
    answer
    Serro 2 is centrally located along the main wellness spine. Based on the master plan, it is approximately an 800m walk or a 3-minute cycle ride to the Central Wellness Center and the main Retail Boulevard.
  • question
    Can I access the cycling track from my villa?
    answer
    Yes. The 38km cycling track is woven into the 'Greenways' that Serro 2 fronts onto. You can take your bike from your garden gate directly onto the track without crossing any major vehicular roads.
  • question
    What is the 'Greenway' advantage for Serro 2?
    answer
    In Serro 2, the homes are oriented to face car-free Greenways. This means the view from your living room is of lush landscaping and walking trails, not cars or asphalt. It creates a safer, quieter, and cooler environment.
  • question
    Are white goods included in the price?
    answer
    No, standard Emaar delivery for villas includes fully fitted cabinetry and stone countertops, but white goods (fridges, ovens, washing machines) are typically not included. The units have designated spots with all necessary electrical and plumbing connections.
  • question
    Is the parking covered?
    answer
    Yes, all villas in Serro 2 come with a fully covered private garage. The 3BR and 4BR units typically have capacity for two large SUVs side-by-side.
  • question
    What is the 'Farm-to-Table' feature mentioned?
    answer
    Serro 2 integrates 'Organic Community Farms' within the landscape. These are designated zones where residents can grow their own produce or purchase organic vegetables grown right within their cluster, promoting a sustainable lifestyle.
  • question
    Is Serro 2 a good investment for resale?
    answer
    Yes, because it offers 'Structural Arbitrage.' You are buying a semi-detached villa at a price point that is often associated with townhouses. This unique positioning makes it a highly liquid asset in the secondary market.
  • question
    How many bathrooms are in the 3BR Semi-Detached?
    answer
    The 3BR unit typically features 3 full bathrooms plus a guest powder room on the ground floor. The Master and usually one secondary bedroom are en-suite, with the third bedroom having a dedicated external bathroom.
  • question
    What flooring is used?
    answer
    The villas use high-quality porcelain tiles with a neutral, organic finish to complement the wellness theme. The aesthetic is 'Modern Natural,' designed to blend with the outdoor greenery.
  • question
    Can I build a pool in the 3BR garden?
    answer
    Yes, the side-garden configuration of the semi-detached units in Serro 2 is particularly well-suited for a plunge pool or a lap pool, subject to standard Emaar NOC approvals post-handover.
  • question
    What are the service charges?
    answer
    Service charges are estimated at AED 4-6 per sqft of the plot area. This fee covers the maintenance of the extensive wellness amenities, the cycling track, security, and the community landscaping.
  • question
    Is the maid's room accessible from outside?
    answer
    In many of the Serro 2 layouts, specifically the semi-detached units, the service entrance or laundry area connects directly to the side passage, giving the maid's room semi-independent access.
  • question
    How does Serro 2 compare to Expo Valley?
    answer
    Serro 2 offers a more comprehensive 'Master Community' experience. While Expo Valley is nice, The Heights offers 81 million sqft of amenities, including the massive retail boulevard and wellness center, which creates a more self-sustaining ecosystem.
  • question
    Is there a payment plan?
    answer
    Yes, Serro 2 is offered with Emaar's 80/20 payment plan. 80% is paid in installments during construction, and 20% is paid upon handover in 2030.
  • question
    What is the ceiling height?
    answer
    The villas feature 3.2-meter ceiling heights in the main living areas, enhancing the sense of space and allowing for better natural light penetration.

Project documents

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