What is the requirement for a developer to advertise off-plan units?

Under Article (5), a developer is strictly prohibited from advertising in the media or participating in exhibitions to promote off-plan units without a written permit from the DLD. This applies to both local and international marketing efforts. The…

The full explanation

Under Article (5), a developer is strictly prohibited from advertising in the media or participating in exhibitions to promote off-plan units without a written permit from the DLD. This applies to both local and international marketing efforts. The Director General issues specific resolutions to regulate these advertisements. This oversight prevents the promotion of unapproved or "phantom" projects, ensuring that any marketed development has already secured its Escrow Account and legal approvals.

This is general information from the website library. Confirm current rules, fees and property details with the relevant authority before acting.

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