General
    beginner

    What is the requirement for a developer to advertise off-plan units?

    Ali Faizan Syed1 min read0 viewsUpdated 1/2/2026
    Under Article (5), a developer is strictly prohibited from advertising in the media or participating in exhibitions to promote off-plan units without a written permit from the DLD. This applies to both local and international marketing efforts. The Director General issues specific resolutions to regulate these advertisements. This oversight prevents the promotion of unapproved or "phantom" projects, ensuring that any marketed development has already secured its Escrow Account and legal approvals.

    Related Topics:

    Advertisement Permit
    Project Marketing
    DLD Oversight
    Was this helpful?

    Need More Clarity?

    Get personalized advice from Ali Faizan Syed, your trusted Dubai real estate consultant.

    WhatsApp ConsultationCall Now

    Related Questions

    Browse Categories

    LegalInvestmentFinancingMarketVisaTaxes