What is the investment potential of ""branded"" versus ""non branded"" apartments in Business Bay

Branded apartments in Business Bay such as those by Dorchester Collection or Mr. C generally hold their value better than non branded units due to the prestige and service levels associated with the brand. While non branded units face intense compet…

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Branded apartments in Business Bay such as those by Dorchester Collection or Mr. C generally hold their value better than non branded units due to the prestige and service levels associated with the brand. While non branded units face intense competition and potential price stagnation due to oversupply branded residences cater to a niche ultra wealthy demographic that is less sensitive to general market supply trends offering a defensive investment play.

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