The Phased Launch system is designed to reward early movers. Developers release a project in stages and intentionally raise the price per square foot with each new phase to show market appreciation. Investors who buy in Phase 1 effectively lock in a…
The Phased Launch system is designed to reward early movers. Developers release a project in stages and intentionally raise the price per square foot with each new phase to show market appreciation. Investors who buy in Phase 1 effectively lock in a discount. As the developer markets Phase 2 and Phase 3 at higher prices the value of the Phase 1 units automatically rises creating instant equity for the initial buyers without them doing anything.
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