When most brokers pitch a project, they show you the building's exterior. They tell you about the pool and the gym. They are "pill givers" who don't understand the internal anatomy of a deal. As the Second Doctor of Real Estate, I look deeper. I look at the unit series.
Why Series Matter
In any given building, let's take a 400 unit project in Maidan Horizon, not all one bedroom apartments are the same. There are different types and different series. The 03 series in many projects is the "sweet spot". Why? Because it often has the biggest layout, the best internal area utilization, and faces the primary attraction, like a lagoon or park.
If you buy a generic unit because it’s "cheap," you will struggle at handover. When 200 other investors list their units for rent, your unit needs a competitive advantage. That advantage is the 03 series lagoon view.
The Resale Competition
In a high volume area like JVC, where 65,000 units are coming by 2030, unit selection is everything. If you own the 03 series, you are not competing with all 65,000 units. You are only competing with the other 10% of owners who were smart enough to buy that specific layout.
Investors who buy based on "information" (Google prices) often end up with units facing the road or a noisy heat pump. Knowledgeable consultants ensure you buy the unit that an End User will actually want to live in five years from now.
Breaking Down the Types
I train my team to analyze projects based on a specific hierarchy:
- The PSA Price: Is it justifiable for the location?
- The Exact Location: Where on the floor does the unit sit?
- The Series: What is the view and the layout efficiency?
- The Payment Plan: Does it align with your holding power?
