Most brokers sell the developer's name to create a false sense of security. I prioritize Location Intelligence. A master developer like Emaar is excellent, but even they have projects that may underperform based on their location's maturity. For exa…
Most brokers sell the developer's name to create a false sense of security. I prioritize Location Intelligence. A master developer like Emaar is excellent, but even they have projects that may underperform based on their location's maturity. For example, Downtown has reached its peak appreciation, whereas an "underdog" location like Al Jadaf is currently underrated. Al Jadaf is centrally located between Old and New Dubai, has a Green Line metro station, and is seeing massive plot conversions from leasehold to freehold. If you buy a project by a "B-tier" developer in a "Grade A" location that is about to explode with infrastructure, you will often make more money than buying a "Grade A" brand in a location that has already peaked [source-content, 398, 444].
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