Investing in generic real estate such as standard apartments in high supply areas exposes investors to maximum competition. When there are thousands of identical units available you have no pricing power. You are at the mercy of the market's lowest…
Investing in generic real estate such as standard apartments in high supply areas exposes investors to maximum competition. When there are thousands of identical units available you have no pricing power. You are at the mercy of the market's lowest price. To succeed investors must seek differentiated assets whether through location brand views or unique layouts to ensure they have a competitive edge in both sales and leasing.
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