Most brokers will tell you to avoid Business Bay because of the traffic. I tell my clients that traffic is the sound of money being made. If you are an investor, you want to be where the people are. Business Bay is a uniquely balanced community comprising 146 buildings: 54 commercial towers and 92 residential buildings.
The Power of the Balanced Ratio
Unlike Downtown, which is almost purely residential and leisure focused, Business Bay was planned so that people could live where they work. This creates a massive, captive audience of high earning professionals who need housing. How many commercial towers are in Al Furjan? Zero. In JVC? Only two. In Business Bay, you have 54 engines of rental demand.
People working in these 54 towers do not want to commute from affordable areas 30 minutes away. They prefer to stay in the heart of the action. This is why Business Bay is a Security Investor play: the infrastructure is ready, the metro is operational, and the demand is constant.
Traffic as a Buying Signal
When a client complains about the entrances and exits, I ask them one simple question: "Do you want to live there or do you want to make money?". If you want to live there, traffic is a minor inconvenience. If you want to invest, traffic is your best friend. It means the food fall is high, the shops under the buildings are profitable, and your unit will never stay vacant.
PSA Prices and the Future of the Bay
Currently, PSA prices in Business Bay range between 2,600 and 3,500 AED. While prices have appreciated, they still offer better value than Downtown, which has reached its maximum appreciation ceiling. Additionally, the upcoming Gold Metro Line extension will further boost connectivity, ensuring that your investment remains liquid and in high demand.
