Serro 2 at The Heights Country Club & Wellness

Project Overview and Vision

The Heights Country Club & Wellness is a new master-planned community by Emaar, envisioned as an exclusive, wellness-led retreat lifestyle. The project is designed to address a market gap for luxury, mid-sized villas and townhouses within a low-density community centered around a unique theme. The core concept integrates a country club and holistic wellness, a combination described as a first for Dubai.

The development's philosophy is built on creating a harmonious environment that inspires movement, calm, and a connection with nature. The masterplan weaves together meandering pathways, lush green spaces, tranquil courtyards, and cascading water features to support a holistic lifestyle.

Vision Statement: "Envisioned as an exclusive retreat lifestyle, where green landscapes come together to form a vibrant and sustainable community... a harmonious environment that inspires movement, calm, and connection with the outdoors."

The community is designed for community life, featuring a welcoming social hub for shared rituals and effortless encounters. The central idea is to create "a destination where wellness is a way of live."

Strategic Location and Connectivity

The Heights Country Club & Wellness is strategically positioned in a new area of Dubai poised for significant expansion, particularly around Al Maktoum International Airport. Emaar's strategy is to act as a pioneer developer in this future hub for business and conventions, driving capital appreciation as the area grows.

The community is located at the junction of E611 (Emirates Road) and E77, providing excellent connectivity to Dubai's key destinations.

Key Travel Times:

• 10 minutes to Al Maktoum International Airport
• 10 minutes to Expo City Dubai
• 18 minutes to Dubai Marina
• 20 minutes to Dubai Hills Estate
• 28 to 30 minutes to Downtown Dubai

The location provides proximity to the future heart of business, major airports, and central touristic and beach destinations.

Master Plan Details

The master plan for The Heights Country Club & Wellness covers a significant area and is designed with a focus on open spaces and comprehensive amenities.

Feature

Specification

Total Area

7.5 million square meters

Residential Clusters

21

Open Space

25% of the total area

Estimated Population

~38,411 to 40,000 residents

Key Infrastructure

Multiple retail amenities, hospitals, and schools

Green Spaces

8 linear parks thoughtfully integrated among the clusters

The Wellness Halo

A central and unique feature of the master plan is the "Wellness Halo," which sits in the center of the community. This core area is the heart of the wellness concept and includes:

• A state-of-the-art Wellness Centre
• Reflective pools and meandering waterways
• A private beach
• Wellness studios and a spa
• Garden sanctuaries and "retreat pockets" for reflection and privacy
• Fitness lawns
• A social core for community events and family gatherings

The design incorporates shallow water streams that residents can experience directly, not just observe.

Community Amenities

The development offers a comprehensive suite of amenities designed to support the wellness and community-focused lifestyle.

• Wellness Centre: The main attraction, featuring advanced gym and wellness facilities, a private beach, and spaces for yoga and paddle boarding.
• Social Hub: A central terrace for community interaction, from morning coffees to evening gatherings.
• Sports Facilities: Including jogging parks, cycling routes, paddle courts, and basketball courts integrated throughout the communities.
• Recreational Areas: Yoga Lake, private beach, fitness areas, and playscapes.
• Cluster Amenities: Each gated residential cluster includes its own community center, gym, pool, and kids' pool.

Serro 2: A Prime Launch Community

Serro 2 is one of the three initial communities launched within the master plan, alongside Cero and Salva. It is strategically located near the main entrance, making it one of the most prime locations. Serro 2 will feature a collection of 3, 4, and 5-bedroom villas and will share amenities with the central wellness facility.

Villa Architecture and Design

The architecture is described as contemporary, softened by whitewashed facades, terracotta textures, and lush landscaping to create an elegant, warm aesthetic that is deeply connected to nature.

Key Architectural Features:

• Indoor-Outdoor Living: A seamless connection between internal and external spaces.
• Natural Light: An increased amount of glazing is used to fill homes with natural light and invite in views of the water features and landscapes.
• Premium Offering: Roof lounges are a key feature, designed to capture views across the master plan.
• Refined Interiors: Characterized by clean lines, premium finishes, and warm, neutral tones that enhance light flow and livability.
• Functional Layouts: Designed to support everyday life with a natural flow, separating social and private spaces. A double-height entrance sets a tone of arrival.
• Convenience: The 5-bedroom villas introduce a lift for added convenience.

Villa Specifications and Floor Plans

The villas in Serro 2 are offered in 3, 4, and 5-bedroom standalone layouts, with various types (A, B, C) providing different configurations and sizes. All bedrooms are en-suite.

3-Bedroom Villas

Designed with a clear separation of social and private spaces, featuring a double-height entrance, open-plan living and dining areas, a spacious backyard, and service quarters with direct garage access.

• Average Built-Up Area: 3,400 sq. ft.
• Average Plot Area: 4,900 sq. ft.

4-Bedroom Villas

These villas offer greater flexibility with more generous living spaces and well-defined zones for enhanced privacy. A key feature is the roof lounge, designed to elevate the living experience with uninterrupted views.

• Average Built-Up Area: 4,300 sq. ft.
• Average Plot Area: 5,200 sq. ft.

5-Bedroom Villas

The most spacious layout, designed for generous living with multiple living areas. This villa type includes a lift and a large roof lounge and terrace.

• Average Built-Up Area: 5,800 sq. ft.
• Average Plot Area: 6,800 sq. ft.

Detailed Area Specifications

The following table synthesizes the specific area data for each villa type available from the floor plan documents.

Villa Type

Floor

Area (Sq.M.)

Area (Sq.Ft.)

3 Bedroom Type A

Ground Floor

130.37

1,403.29

First Floor

131.29

1,413.19

Total Area

321.73

3,463.07

Carport Area

46.01

495.25

Terraces / Balconies

14.06

151.34

3 Bedroom Type B

Ground Floor

130.15

1,400.92

First Floor

131.15

1,411.69

Total Area

322.09

3,466.94

Carport Area

45.99

495.03

Terraces / Balconies

14.80

159.31

3 Bedroom Type C

Ground Floor

128.28

1,380.79

First Floor

126.08

1,357.11

Total Area

310.30

3,340.04

Carport Area

45.97

494.82

Terraces / Balconies

9.97

107.32

4 Bedroom Type A

Ground Floor

136.53

1,469.60

First Floor

130.75

1,407.38

Second Floor

45.58

490.62

Total Area

400.64

4,312.45

Carport Area

48.57

522.80

Terraces / Balconies

39.21

422.05

4 Bedroom Type B

Ground Floor

136.50

1,469.27

First Floor

130.61

1,405.87

Second Floor

45.58

490.62

Total Area

400.22

4,307.93

Carport Area

48.57

522.80

Terraces / Balconies

38.96

419.36

4 Bedroom Type C

Ground Floor

140.27

1,509.85

First Floor

129.44

1,393.28

Second Floor

44.07

474.37

Total Area

399.69

4,302.22

Carport Area

48.57

522.80

Terraces / Balconies

37.34

401.92

5 Bedroom Type A

Ground Floor

154.36

1,661.52

First Floor

163.94

1,764.63

Second Floor

59.83

644.00

Total Area

546.67

5,884.30

Carport Area

68.66

739.05

Terraces / Balconies

99.88

1,075.10

5 Bedroom Type B

Ground Floor

154.58

1,663.88

First Floor

162.56

1,749.78

Second Floor

59.89

644.65

Total Area

546.40

5,881.39

Carport Area

68.70

739.48

Terraces / Balconies

100.67

1,083.60

5 Bedroom Type C

Ground Floor

150.12

1,615.88

First Floor

168.26

1,811.13

Second Floor

61.67

663.81

Total Area

535.17

5,760.52

Carport Area

68.70

739.48

Terraces / Balconies

86.42

930.22

Pricing and Payment Plan

The pricing structure is positioned to reflect the luxury segment and unique concept of the development.

Villa Type

Starting Price

Average Price

3-Bedroom Villa

6.0 million AED

6.5 million AED

4-Bedroom Villa

7.8 million AED

8.1 million AED

5-Bedroom Villa

10.2 million AED

10.9 million AED

Payment Plan:

• Structure: 80/20 Payment Plan
• During Construction: 80% paid over four years.
• On Handover: 20% due upon completion.
• Schedule: 10% initial payment, 10% after two months, followed by 10% installments every five to six months until handover.
• Handover: Expected after four years.

Investment Rationale

The investment proposition for The Heights Country Club & Wellness is based on Emaar's historical success, the strategic selection of a high-growth area, and the introduction of a unique market offering.

Emaar's Market Impact: "When EMAAR builds the geography is transformed... whenever EMAAR moves to a new development you will see the whole area boosted in terms of development and you will see in the next few years the market's growing and the price is appreciating."

• Early Mover Advantage: Investing at the entry stage in a new master development in a future-focused area offers the potential for maximum capital appreciation as the entire zone matures.
• Proven Track Record: Emaar's past projects, such as Emirates Living and Emaar South, demonstrate a history of significant value growth for early investors. Emaar South, a nearby community, saw prices appreciate from ~550 AED/sq.ft. at launch to 1,600-1,700 AED/sq.ft.
• Unique Market Segment: The project addresses a clear demand for luxury, mid-sized standalone villas with unique concepts, which are currently lacking in Dubai's real estate market.
• Future Growth Hub: The development is located in the "new future of Dubai," an area set for massive expansion around Al Maktoum Airport, ensuring long-term demand and value.