The Heights Country Club & Wellness

"I do not buy villas; I buy infrastructure catalysts. The Heights passes my audit not because of the finishing, but because of the 'Airport Alpha.' We are buying land next to what will be the world's largest logistics engine (DWC). With an 80/20 payment plan running until 2030, we are effectively locking in 2024 land prices while the government pours billions into the surrounding infrastructure. This is a 10-year 'Generational Hold' play."

Introduction: A Visionary Expression of Wellness and Belonging

In the ever-evolving landscape of Dubai's luxury real estate, Emaar Properties has unveiled its latest masterpiece, The Heights Country Club & Wellness. This development is not merely a collection of residences; it is a meticulously crafted ecosystem designed to nurture a holistic, wellness-led way of life. Envisioned as an "exclusive retreat lifestyle," The Heights is where sophisticated contemporary architecture finds harmony with nature, and where community is the cornerstone of daily existence. Emaar, a developer renowned for transforming geographies, is once again pioneering a new frontier, addressing a significant gap in the market for low-density, luxury living centered around a unique and compelling theme.

The core philosophy of The Heights is woven into every aspect of its design, from the grand master plan to the intimate details of each home. It is a destination where "green landscapes come together to form a vibrant and sustainable community." The entire environment is engineered to inspire movement, calm, and a profound connection with the outdoors. As one of the project's visionaries stated, every element is a result of "an idea sketched with intention and vision, every line drawn with purpose shaping a destination designed for life." This is more than a place to live; it is a sanctuary designed to restore, reflect, and reconnect, offering an unparalleled standard of living where life is truly well-lived.

The Strategic Epicenter: Unrivaled Connectivity and Future Growth

A cornerstone of any landmark development is its location, and The Heights Country Club & Wellness is strategically positioned to offer both serene seclusion and effortless city access. Situated perfectly at the junction of Emirates Road (E611) and E77, the community serves as a tranquil retreat that remains seamlessly connected to the vibrant pulse of Dubai. This prime positioning ensures that residents are never far from the city's key economic, commercial, and leisure hubs.

The development's connectivity is a testament to Emaar's foresight, placing it at the heart of Dubai's ambitious expansion plans. The area surrounding Al Maktoum International Airport is poised to become the future "engine of conventions, hubs and businesses in Dubai." By establishing a luxury residential community here, Emaar acts as the pioneer, setting the stage for significant future growth and capital appreciation. As noted during the launch presentation, "when we say future connectivity, we're talking in the next few years. That's why as an investor, it's always important to dive in at an entry stage. This is how you maximize the capital appreciation as the whole area grows in the next few years."

Proximity to Key Dubai Destinations:

Destination

Drive Time

Al Maktoum International Airport

10 minutes

Expo City Dubai

10 minutes

Dubai Marina & Beach Destinations

Approx. 18 minutes

Dubai Hills Estate

20 minutes

Downtown Dubai

30 minutes

This exceptional connectivity ensures that residents are close to the central areas of present-day Dubai, its premier touristic and beach destinations, and the future heart of its business and aviation sectors. This trifecta of accessibility makes The Heights Country Club an unparalleled location for both end-users seeking a convenient lifestyle and investors looking to capitalize on the next wave of Dubai's growth.

The Master Plan: A 7.5 Million Sq. Meter Canvas for Wellness

The sheer scale and thoughtful design of The Heights Country Club master plan underscore Emaar's commitment to creating a world-class, low-density community. Spanning a vast 7.5 million square meters, the development is a testament to meticulous urban planning and a deep understanding of modern residential needs.

The master plan will host approximately 21 distinct residential clusters, designed to foster a sense of intimacy and community within the larger development. A remarkable 25% of the total area is dedicated to open spaces, including eight expansive linear parks that weave perfectly amongst the clusters, creating lush green corridors that encourage outdoor activity and social interaction. With an estimated total population of around 40,000 residents upon completion, the community is designed to feel spacious and uncrowded.

Beyond its residential offerings, The Heights is a fully integrated, mixed-use community. The plan incorporates multiple retail amenities, state-of-the-art hospitals, and world-class schools, ensuring that every essential service is within easy reach. As you enter from the south, a retail component and a hospital are strategically placed at the entrance, establishing a foundation of convenience from the very beginning.

The Wellness Halo: The Beating Heart of the Community

What truly sets The Heights master plan apart is its unique central feature: the Wellness Halo. This innovative concept sits at the very center of the community, acting as its social and spiritual core. It is a destination designed for holistic well-being, where "meandering waterways trace reflective pools and landscaped greenery, creating moments of stillness, gentle motion, and a sense of belonging at every step."

The Wellness Halo is a multi-faceted experience, comprising several key components:

• The Social Core: Described as "an area of Celebration," this is the central hub where families and the community come together. It is a vibrant space designed for engagement and shared rituals, from morning coffees to evening gatherings with loved ones.
• The Wellness Centre: A state-of-the-art facility designed in consultation with the world's best wellness architects. It will feature a private beach, a state-of-the-art gym, and wellness facilities that "go above and beyond what you're used to."
• Retreat Pockets: These are intimate pockets of calm, strategically placed along the wellness core. Covered by lush green landscapes, they provide a sense of privacy and act as serene spaces for reflection and meditation.
• Fitness Lawns and Sports Facilities: Wellness is intrinsically linked to fitness. The master plan integrates numerous jogging paths, cycling routes, paddle courts, and basketball courts that meander throughout the communities.
• Shallow Water Streams: Infusing the landscape with the gentle presence of water, these streams are not just for visual appeal. They are designed to be shallow enough for residents to experience, to "really feel the water and enjoy all of the amenities around it."
• A Private Beach and Yoga Lake: Offering residents exclusive access to resort-style amenities, the private beach provides a space for relaxation and family fun, while the Yoga Lake creates a tranquil backdrop for mindfulness and exercise.

Inaugural Residential Clusters: Cero, Cero 2, and Salva

The initial launch of The Heights focuses on three premier residential clusters: Cero, Cero 2, and Salva. These communities are strategically located along the main entrance of the master plan, granting them prime positioning. Each of these fully gated clusters will feature a curated collection of three, four, and five-bedroom villas and will be equipped with its own dedicated amenities, including sports courts, a community center with a gym, a swimming pool, and a kids' pool, ensuring convenience and an active lifestyle are right at the doorstep.

Architectural Elegance: Homes Designed as True Retreats

The architecture of The Heights Country Club & Wellness is a study in contemporary elegance, deeply connected to nature. The design philosophy eschews fleeting trends in favor of timeless sophistication. Every detail is intentional, creating homes that are both visually stunning and profoundly liveable.

The architectural style is described as "contemporary but softened through whitewashed facades, terracotta textures and lush landscaping." This combination creates an aesthetic that is elegant, warm, and inviting. A key feature across the premium villa offerings is the inclusion of expansive roof lounges, which are "designed to capture the views across this beautiful master plan." From these elevated vantage points, residents can look out over serene water features and verdant landscapes, fostering a calm, open atmosphere that becomes a part of the everyday experience.

A paramount focus of the design is the seamless connection between indoor and outdoor living. To achieve this, the architects have significantly increased the amount of glazing across all villa types. This allows natural light to flood the interiors, creating bright and airy spaces while framing the picturesque views of the surrounding environment.

Internally, the homes reflect a sense of refined luxury. The design is characterized by clean lines, the use of premium finishes, and a palette of warm, neutral tones. This aesthetic not only enhances the flow of light and overall livability but also provides a sophisticated canvas for residents to personalize. The spaces are designed around everyday moments, supporting how people actually live—"time with family, quiet mornings and relaxed evenings, creating a lifestyle that feels natural and balanced."

A Curated Collection of Residences: Villa Specifications

The Heights Country Club & Wellness offers a meticulously designed collection of three, four, and five-bedroom standalone villas. Each layout is crafted to maximize space, privacy, and functionality, catering to the diverse needs of modern families.

The Three-Bedroom Villa

Designed with a clear separation between social and private spaces, the three-bedroom villa creates a natural and intuitive flow. A dramatic double-height entrance sets a tone of grandeur upon arrival, leading into expansive, open-plan living and dining areas that connect seamlessly to the outdoors. The layout includes a spacious service quarter with direct access to the garage, a separate powder room for guests, and a generous backyard that can be customized to suit any lifestyle. These homes are comfortable, functional, and effortlessly liveable.

• Average Built-Up Area: 3,400 sq. ft.
• Average Plot Area: 4,900 sq. ft.

Detailed Area Specifications (3-Bedroom Villas):

Villa Type

Ground Floor

First Floor

Total Area

Carport Area

Terraces / Balconies

Type A

130.37 m² (1403.29 ft²)

131.29 m² (1413.19 ft²)

321.73 m² (3463.07 ft²)

46.01 m² (495.25 ft²)

14.06 m² (151.34 ft²)

Type B

130.15 m² (1400.92 ft²)

131.15 m² (1411.69 ft²)

322.09 m² (3466.94 ft²)

45.99 m² (495.03 ft²)

14.80 m² (159.31 ft²)

Type C

128.28 m² (1380.79 ft²)

126.08 m² (1357.11 ft²)

310.30 m² (3340.04 ft²)

45.97 m² (494.82 ft²)

9.97 m² (107.32 ft²)

The Four-Bedroom Villa

The four-bedroom villa introduces greater flexibility with more generous living spaces and well-defined zones that enhance privacy while maintaining an open connection to the garden. A key addition to this villa type is the roof lounge, a signature feature designed to "elevate the living experience and allow residents to enjoy uninterrupted views of our master plan." This additional living space, combined with the expansive layout, makes the four-bedroom villa ideal for growing families who value both communal and private spaces. All bedrooms are en-suite, and the layout includes an additional room on the ground floor.

• Average Built-Up Area: 4,300 sq. ft.
• Average Plot Area: 5,200 sq. ft.

Detailed Area Specifications (4-Bedroom Villas):

Villa Type

Ground Floor

First Floor

Second Floor (Roof)

Total Area

Carport Area

Terraces / Balconies

Type A

136.53 m² (1469.60 ft²)

130.75 m² (1407.38 ft²)

45.58 m² (490.62 ft²)

400.64 m² (4312.45 ft²)

48.57 m² (522.80 ft²)

39.21 m² (422.05 ft²)

Type B

136.50 m² (1469.27 ft²)

130.61 m² (1405.87 ft²)

45.58 m² (490.62 ft²)

400.22 m² (4307.93 ft²)

48.57 m² (522.80 ft²)

38.96 m² (419.36 ft²)

Type C

140.27 m² (1509.85 ft²)

129.44 m² (1393.28 ft²)

44.07 m² (474.37 ft²)

399.69 m² (4302.22 ft²)

48.57 m² (522.80 ft²)

37.34 m² (401.92 ft²)

The Five-Bedroom Villa

Representing the pinnacle of luxury within the community, the five-bedroom villa is the most spacious layout available. The plan is designed for generous living, with multiple living areas and a clear separation between family zones and private bedrooms. Building on the features of the smaller villas, this layout introduces a private internal lift for ultimate convenience, along with a large roof lounge and terrace that offer unparalleled elevated views and an exceptional space for entertaining. It delivers a sense of space that feels purposeful, refined, and effortlessly usable.

• Average Built-Up Area: 5,800 sq. ft.
• Average Plot Area: 6,800 sq. ft.

Detailed Area Specifications (5-Bedroom Villas):

Villa Type

Ground Floor

First Floor

Second Floor (Roof)

Total Area

Carport Area

Terraces / Balconies

Type A

154.36 m² (1661.52 ft²)

163.94 m² (1764.63 ft²)

59.83 m² (644.00 ft²)

546.67 m² (5884.30 ft²)

68.66 m² (739.05 ft²)

99.88 m² (1075.10 ft²)

Type B

154.58 m² (1663.88 ft²)

162.56 m² (1749.78 ft²)

59.89 m² (644.65 ft²)

546.40 m² (5881.39 ft²)

68.70 m² (739.48 ft²)

100.67 m² (1083.60 ft²)

Type C

150.12 m² (1615.88 ft²)

168.26 m² (1811.13 ft²)

61.67 m² (663.81 ft²)

535.17 m² (5760.52 ft²)

68.70 m² (739.48 ft²)

86.42 m² (930.22 ft²)

The Emaar Legacy: An Investment in a Transformed Geography

Investing in The Heights Country Club & Wellness is an investment in the proven legacy of Emaar. There is a powerful slogan that resonates throughout the Dubai real estate market: "When Emaar builds, the geography is transformed." This is not mere marketing; it is a historical fact demonstrated over the last three decades. Whenever Emaar moves into a new area, development flourishes, infrastructure improves, and property values appreciate significantly.

The story of Emirates Living is a prime example. Decades ago, Emaar moved into what was considered a rural, remote area and developed one of the most successful and sought-after master communities in the world, setting a new benchmark for luxury living. This success was replicated in Arabian Ranches, Downtown Dubai, Dubai Hills Estate, and Emaar South, where early investors who believed in Emaar's vision benefited from substantial returns, with property values multiplying several times over from their initial launch prices.

The Heights Country Club represents the next chapter in this legacy. Emaar is once again entering a new area with massive potential, bringing a unique concept that is currently missing in the market. As highlighted by Emaar's representatives, "This segment is what is missing today in Dubai's real estate market, and we wanted to do it in a new area because we know that the future is there. And in order for any investor to benefit, you need to invest in new areas where sky is the limit and where is still massive potential of growth."

By introducing a wellness and country club lifestyle for the first time in Dubai, Emaar is creating a niche market that will drive demand. Investors today are "still way ahead of the curve," with the opportunity to ride the wave of future growth from the very beginning. The historical precedent is clear: the same story of success that unfolded across Emaar's previous master developments is poised to happen all over again at The Heights.

Investment Overview: Pricing and Payment Structure

Emaar has structured the launch of The Heights Country Club & Wellness with a compelling pricing and payment plan designed to be attractive to both end-users and investors.

Pricing Summary:

Villa Type

Starting Price (AED)

Average Price (AED)

3-Bedroom Villa

6.0 Million

6.5 Million

4-Bedroom Villa

7.8 Million

8.1 Million

5-Bedroom Villa

10.2 Million

10.9 Million

Payment Plan:

The project features a favorable 80/20 payment plan spread over the construction period, with handover expected in four years.

• During Construction: 80% of the property value is paid in installments.
• 10% payable upon booking.
• 10% payable within two months of booking.
• Subsequent 10% installments are due every five to six months, aligned with construction milestones.
• On Handover: The final 20% is payable upon completion and handover of the property.

This payment structure allows investors to manage their capital efficiently while securing a premium asset in a community destined for significant long-term growth and value appreciation.

To understand The Heights, you must first ignore the renders of the pools and look at the map of Dubai. For the last 20 years, the 'center of gravity' has been Downtown and the Marina. That era is concluding. The government's approval of the AED 128 Billion expansion for Al Maktoum International Airport (DWC) is the signal for a 'Strategic Re-baselining' of the city's economy.

The Heights sits at the exact intersection of this future. Located at the junction of Emirates Road (E611) and Expo Road, it is the residential anchor for the 'South Dubai Logistics Corridor.' When Emirates Airlines moves its entire operation to DWC by 2033, thousands of pilots, executives, and logistics business owners will migrate South. They will not commute 45 minutes from Jumeirah; they will live 10 minutes away in The Heights. We are buying the solution to a future housing shortage before the market prices it in.

THE MASTER PLAN AUDIT (81 MILLION SQFT)

Emaar has moved beyond building 'communities' to building 'ecosystems.' The Heights spans 81 million square feet—double the size of typical master plans. My audit of the urban planning reveals a shift in philosophy: The 'Greenway Protocol.'

In traditional layouts, homes face asphalt streets. In The Heights, Emaar has inverted the grid. Homes now face lush, linear parks (Greenways) that are entirely car-free. Vehicles are relegated to rear service lanes. This creates a 'Safety Moat' for families, drastically increasing the 'Walkability Score' of the neighborhood. Real estate data confirms that high walkability scores correlate directly with higher tenant retention and rental premiums.

The spine of this ecosystem is the 38km Cycling Track. This is not a sidewalk; it is a piece of hard infrastructure designed for professional training and recreational connectivity. It links every cluster to the 40,000 sqm Retail Boulevard and the Central Wellness Center. This is hard-to-replicate infrastructure that creates a formidable competitive moat against smaller boutique developments.

PHASE ANALYSIS – SERRO (THE SERENITY ENGINE)

The Serro cluster is the architectural embodiment of the project's wellness mandate. My analysis of the Serro floor plans shows a deliberate focus on 'Volume over Varnish.' Emaar knows that in the long term, space is the ultimate luxury.

The Layout Audit: The 4-bedroom villas in Serro are engineered for the region's specific demographic shifts. We see the inclusion of a ground-floor guest suite, a non-negotiable feature for multi-generational families. The living areas maximize glazing to erase the boundary between the internal lounge and the external greenway, effectively expanding the usable visual space of the home.

The Investment Angle: Serro represents the 'Core' of the development. These units are positioned to be the most liquid assets in the secondary market. They hit the 'sweet spot' of size and price, making them accessible to the upper-middle-class corporate tenant who will dominate this area in the 2030s.

PHASE ANALYSIS – SALVA (THE VOLUME PLAY)

If Serro is about serenity, Salva is about grandeur. This phase introduces larger plot configurations and is targeted at the 'Legacy Buyer.' The architecture here shifts slightly to a more imposing, modernist aesthetic using heavier stone cladding and sharper geometric lines.

The Layout Audit: The 5-bedroom Grand Villas in Salva are the assets I advise my high-net-worth clients to hold. The critical differentiator here is the 'Back-of-House' efficiency. These units feature a dual-kitchen system: a pristine 'Show Kitchen' for entertaining and a heavy-duty 'Prep Kitchen' (Scullery) for daily operations. This separation is crucial for high-end tenants. Furthermore, the master suites in Salva are designed as self-contained apartments, often exceeding 30 sqm with massive walk-in wardrobes.

The Investment Angle: Salva units are 'Scarcity Assets.' In any master plan, the largest units on the best plots (park-facing or water-facing) historically retain value best during market corrections. They are the last to fall and the first to rise. Buying Salva is a defensive play.

THE WELLNESS ECONOMY

Do not mistake 'Wellness' for a marketing buzzword. In The Heights, it is an economic driver. The Central Wellness Center is designed by top-tier international consultants to be a destination facility—think medical-grade spas, cryotherapy centers, and holistic health clinics. This attracts a specific caliber of resident: the health-conscious, high-income expatriate.

The community also integrates organic farms and aviaries. This 'Biophilic Design' lowers the ambient temperature of the district and reduces noise pollution. In a post-pandemic world, tenants are willing to pay a premium of 15-20% for communities that prioritize air quality and mental health. The Heights captures this premium perfectly.

THE FINANCIAL ARCHITECTURE (80/20 PLAN)

The investment case for The Heights is solidified by the payment structure. The 80/20 Payment Plan is a capital efficiency tool. By spreading 80% of the cost over the construction period (until 2030), you are essentially receiving an interest-free loan from the developer. You are controlling a high-value asset with a staggered capital injection.

This timeline aligns perfectly with the infrastructure development of the airport. We are deploying capital as the government deploys capital. By the time the final 20% bullet payment is due in 2030, the surrounding area will look radically different, and the 'Airport Alpha' will have likely driven the capital value up by 35-45%. This is not speculation; it is urban planning arbitrage.

ALI'S FINAL NOTE

The Heights is not for the flipper looking for a quick 3-month profit. It is for the 'Portfolio Architect.' It is an asset class designed to be held for a decade, generating consistent rental yield while the land value undergoes a structural repricing due to the airport expansion. If you have the liquidity, this is the safest bet in the Dubai market today.